Project 3 for Jason Arena’s Dynamic Persuasion class will be a group project with my homie Keith Beltramini. I’ve always had a great experience working with him, and he’s an awesome 3d/motion graphics designer.

Here are the layout comps:

I’m doing a shoe website as a final project for Adam Smith’s QTVR(which isn’t really qtvr anymore) class, props to Nathanael Wolfe for helping me develop the concept further when I wasn’t really too enthusiastic about my idea.

Here’s the comps I came up with, but after talking with Adam and Nate, the interactions are going to change a bit:

Assessment of Online Advertising

Technology is ever-changing; it is always improving because of man’s need to constantly push forward. Of late, one area of technology that has exponential increased usage is the internet. A large reason for increased usage is the changes in marketing practices over the last few years. Growing up in this time period has given me firsthand experience of how differently the internet has been used in the past and how it is used today.

In the past and sometimes even today, banner advertisements have been a primary source of revenue for many companies. With flash introduced to the marketing industry, banners have been a powerful way to market products, due to the low cost for production and publication, as well as the high amount of impressions or click-throughs. With our improvements in technological knowledge, banner ads can now be displayed according to a website’s subject; this has increased click-through rates. However, the general public of the internet have become smarter; they’ve developed a sort of banner-blindness, and banners oftentimes go unnoticed.

Because of this, a new form of marketing called Viral Marketing has exploded on the internet. The main cost for a Viral Marketing campaign is its production and maintenance of the campaign project as it becomes more used. Viral Marketing is made successful by word-of-mouth advertising; users share their experiences with other users, and those users share their experiences with even more users. The process repeats, ‘infecting’ and spreading the message to a mass amount of users in a short period of time, the way a real-life biological virus spreads from one infected person to each one they come in contact with. This process is more likely to be a success rather than other marketing methods due to the fact that users will experience the viral content because it is endorsed by a friend.

The main goal in the production of a Viral Marketing campaign is to create something that hasn’t been seen before. There are many different methods in which companies do this; viral content is found in the form of images, audio and video clips, websites, games, or a combination of the respective mediums. There are also many different tones that a company may take; for example, (cool!) http://halo3.com/believe/shell.html, http://www.hbovoyeur.com/, (weird/funny) http://www.petmoustache.com/, http://www.shaveeverywhere.com/, http://www.thepantswhisperer.com/, ((axe loves) hot girls) http://www.xn--folytasdajtkot-4gb3k.com/.

With fast broadband access in more and more homes everyday, viral content has become heavily video based. I only see it going further from there, bringing video and other viral content to the wireless channels, as phones with video and internet capabilities are becoming widespread.